Place your ad online.

Each month, we open just 285 spots, in print and online. Once they’re filled, you can secure your place in next month’s issue. Replies arrive by Royal Mail every week for a month, because love deserves punctual post.

Keep it brief, keep it brilliant.

Forty words max. No résumés, no clichés, no filler, just the genuine, peculiar you. The kind of ad that makes someone pause, smile, and reach for a pen.

You remain completely anonymous.

Your identity stays under wraps. Respondents send letters addressed to your unique code via post to us, and we forward them on to you. No emails, no DMs. Just letters, stamps, and a little mystery.

We’re here to help.

Every ad is read and lightly edited by our small editorial team. If yours needs more than a gentle tweak, we’ll get in touch. Need a hand writing it? Just ask — we’re always happy to help.

Your ad runs for one month

Each month, our paper lands in a handful of London’s best cafés, cinemas, and record shops, free to find and made to be savoured in the moment. A few copies travel further, posted to our subscribers who like their serendipity delivered.

To let your words wander a little wider, every ad also appears online, quietly waiting for the right reader to find it.

Replies forwarded weekly, for a month.

We bundle replies and send them once a week for the four weeks your ad runs. If letters arrive later, we’ll check whether you’d like to keep receiving them (there’s a modest £5 admin fee plus postage).

You set the pace.

Decide if, when, and how much you want to share beyond your ad. We’re simply here to keep the words moving and the post flowing. 

All this for £35.

That covers your month in print and online, plus four weeks of reply forwarding. We hold replies for up to three months after forwarding ends, just in case something arrives fashionably late.