A monthly newspaper of personal ads, culture, and correspondence.
LOVE IN PRINT
No swipes. No apps. Just ink, envelopes, and a little mystery.
Place a personal ad in print and receive handwritten replies by post.
We are a monthly personal ads newspaper, reviving the tradition of lonely hearts columns for the modern age.
Each issue features a curated selection of personal ads alongside cultural writing, correspondence, and stories about connection.
Based in London. Distributed across the UK & beyond.
Shipped worldwide.
Place an Ad
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Place an Ad ☟
How it works
Place your ad.
Write a personal ad in up to 40 words. No photos, no résumés, no life stories, just something real.
100% anonymous. 100% analogue.
Each ad is text-only and answered through a unique reply code.
Replies arrive by post.
Replies arrive by Mail. No notifications. No swiping. Just letters arriving through the post.
Monthly print distribution
Find The Lonely Hearts Club free in select independent cafés, cinemas, and record shops across the UK & beyond.
Prefer not to hunt? We’ll post it to your door instead (or to a friend who might need a little nudge). Worldwide shipping!
Become part of the paper
Placing an ad makes you a lifetime member of The Lonely Hearts Club.
Your ad appears in one print issue, the digital edition, and may also be shared on our website and social channels.
It may also appear in future anthologies and special editions as part of our ongoing archive of anonymous personal ads.
Membership does not expire and can be ended at any time by contacting us.
Where to find us
Our paper can be found in a curated selection of the UK’s best coffee shops, cinemas, and independent venues.
Prefer to linger at home? We’ll post it straight to your door anywhere in the world — as a one-off, a subscription, or a gift for that friend who swears they’ve given up on dating (again).
Our story
We started with a question: what if love letters never went away, they just needed a better editor?
Now, we are bringing back the personals: part literary experiment, part romantic rebellion.
We’re for readers, for writers, for anyone tired of the same old digital dance.
Get in Touch
Got a story, a personal ad, or just fancy a chat? We’re all ears.
Drop us a line at hello@thelonelyheartsclub.co.uk, or find us on Instagram and X.
If you run a cosy spot and fancy stocking a few copies — or simply want to say hello — we’d love to hear from you.
We read every message, and we always write back.