Slow down.
Read between the lines.
Respond the
old-fashioned way.
Enjoying our personal ads?
As an independent publication, we like to think our readers find us by chance, in the right place, at the right time. Still, a touch of serendipity never hurts, which is why we share a selection of our ads online each month.
Each of our issues contains a maximum of 285 personal ads. Visit one of our wonderful host venues to read in person, or head to our papershop to subscribe for delivery to your door.
Someone caught your eye?
Go on, write to them:
Member #, The Lonely Hearts Club, Suite 333, 43 Bedford Street, WC2E 9HA, London, United Kingdom.
Clearly mark the Member Number on your envelope, and we’ll make sure it reaches them.
Anyone in the world can reply, so distance is no barrier to connection. If you’d like a reply, tuck your return address inside.
Prefer to remain anonymous?
Submitting an ad is available for UK and international readers.
When you place an ad, it will appear in:
Our printed newspaper
The digital edition
Our digital collections
Our social media channels
All responses are forwarded to you discreetly and securely, keeping your identity private.
Read more ads in our digital editions
Find Love Before Spring
The Lonely Hearts Personal Ads Only Compilation
Love used to live in the classifieds. And frankly, we think it still should.
Since launching in January 2026, The Lonely Hearts Club has published over 150 personal ads from romantics, rogues, artists, dreamers, and the occasionally mysterious stranger. Every month our newspaper fills with people searching for connection the old-fashioned way: a few lines of wit, honesty, and intrigue.
Now, for the first time, we’ve gathered them all together.
“Find Love Before Spring” is our complete Lonely Hearts Personal Ads compilation: every ad we’ve published so far, collected into one charmingly dangerous little edition.
Inside you’ll find:
150+ personal ads
Seekers of romance, friendship, adventure, and mischief
The strange, the sincere, the poetic, and the delightfully bold
Enough possibility to rearrange your entire spring
No algorithms.
No swiping.
Just words, curiosity, and a small leap of faith.
How it works
Every ad in this compilation is active indefinitely.
You can respond at any time: today, next month, or years from now.
Responses are sent by post only, in the true Lonely Hearts tradition. Simply write your letter referencing the ad, send it to us, and we will forward it directly to the original advertiser.
Anyone in the world can reply
The Lonely Hearts Club isn’t limited by geography.
Anyone, anywhere in the world can respond to our ads.
Some advertisers are local, others are far away, and some are simply curious about who might write.
Distance has never stopped a good story.
Bonus: Print-at-Home Kiss Cards
Inside the PDF you’ll also find a special page of “Lest We Forget” Kiss Cards.
These are print-at-home cards you can cut out and send to potential suitors, perfect for slipping into letters, adding a little theatrical romance, or simply reminding someone not to forget you.
Print them at home, seal them with a kiss, and send them into the world.
Why personal ads?
Because modern dating optimised romance into something strangely mechanical.
Personal ads are different. They’re honest, strange, human. A single paragraph often reveals more personality than a hundred curated photos.
Our secret agenda
We want the first official Lonely Hearts Club couple.
When it happens, we’re planning a celebration.
And yes… it involves Paris.
The Details
150+ Lonely Hearts personal ads
Collected from our January–March issues
All ads remain open to responses forever
Postal responses only — we forward them to the advertiser
Anyone, anywhere in the world can reply
Bonus: print-at-home “Lest We Forget” Kiss Cards
Digital PDF download
Spring is coming.
